We're on the inside. That's how we know what works.
Arena360 was founded by professionals with more than a decade inside stadiums, competitions and international events.
Sergio Sánchez
Former professional athlete with 15 years in high-level management roles at top-tier competitions (LALIGA, Liga F).
Former VAR director. Expert in TV production, broadcast regulations and match operations.
International events: UEFA EURO and FIFA World Cup, among others.
Guillermo García
10 years leading commercial consulting on premium products and sponsorship for stadiums and arenas on 3 continents.
Qatar 2022: led operational planning at 8 stadiums; onsite technical lead at Lusail, host of the final.
Cluster Operational Designer for the 2026 World Cup in the US and Mexico.
Rafael Raso
More than 8 years in the professional sports industry.
Expert in LALIGA matchday operations, from planning to broadcast.
Direct liaison with clubs and competitions.
Daniel Pagán
Five seasons at LALIGA as TV Broadcast Content Analyst, overseeing 3,000+ match broadcasts.
Expert in audiovisual analysis, commercial return and IT-based operations reporting.
Content Liaison Manager at the 2026 FIFA World Cup, based in Dallas.
Let's talk about your stadium
Tell us about your venue and we'll start analysing how to make the most of it. We reply within 48 hours.